SELA HOLDING - Corporate Website Development
Overview
SELA HOLDING
Sela Holding did not have an existing corporate website that accurately represented its scale, structure, and multi-business presence. The requirement was to build a completely new enterprise-grade digital presence that clearly communicates the group’s identity, vision, and subsidiary ecosystem.
From discovery to deployment, StandardTouch handled the entire lifecycle—strategy, branding, design, development, and infrastructure.
Client:
Sela Holding
Location:
Saudi Arabia
Industry:
Holding Company / Group Business
Size:
Enterprise (200+ employees)
Duration:
1–3 Months
Type:
Corporate Website
01
The Challenge
From StandardTouch’s standpoint, the key challenges were:
- Zero digital foundation: No existing website or structured content to build upon
- Enterprise credibility: The website had to establish authority and trust instantly
- Scalability: The platform needed to support future growth
Our Solution
1. Enterprise UI/UX & Design System
We designed a clean, authoritative, and unified visual system tailored for a holding company.
- Corporate color palette and typography
- Consistent layouts across group and subsidiary pages
- Visual hierarchy focused on clarity and decision-making
2. Information Architecture from Scratch
Instead of templated sections, we created purpose-driven pages:
- Clear Group Overview
- Dedicated Subsidiary & Vertical Sections
- Structured About, Vision, and Governance content
This ensured visitors immediately understand what the group is, what it owns, and how it operates.
3. Holding Company vs. Subsidiary Segmentation
A major focus was structural clarity:
- Separate narrative for the holding entity
- Individual positioning for each subsidiary
- Logical navigation that mirrors real-world business structure
4. Content Structuring & Trust Signals
StandardTouch crafted and organized content to reinforce credibility:
- Strong “About the Group” storytelling
- Vision, long-term outlook, and governance emphasis
- Professional tone aligned with enterprise stakeholders
5. WordPress CMS, Hosting & Performance
We implemented a scalable WordPress CMS with:
- Easy content updates for internal teams
- Secure and reliable hosting
- Performance optimization for long-term maintainability
Custom Visual Language
Tailored graphics and typography optimized for dual-language legibility.
API-Powered Intelligence
Live data visualization and statistics dashboard for stakeholder visibility.
Precision UX
Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).
02
Tech Stack
WordPress
React
HTML5
CSS3
JavaScript
jQuery
PHP
MySQL
REST APIs
Services
UI/UX Design
Frontend Development
Backend Development
CMS Integration
Branding
Hosting & Server Management
The Impact
Quantifiable Results
Clear engagement paths
Users explore both group-level and subsidiary-level pages with ease
Higher-quality inquiries
Leads reference specific businesses instead of generic questions
Internal alignment
Sales and partner teams use the website as a clear reference tool
Enterprise credibility
Consistent feedback highlights professionalism and trustworthiness
Development & Design Team
Web Engineering
- Husna Naz
- Nazmeen Siddiqui
- Abdullah Yaseen
- Kahkashan
- Shoaib
Creative Direction
- Syed Imran
- Hadiya Noor
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