Sela Holding did not have an existing corporate website that accurately represented its scale, structure, and multi-business presence. The requirement was to build a completely new enterprise-grade digital presence that clearly communicates the group’s identity, vision, and subsidiary ecosystem.
From discovery to deployment, StandardTouch handled the entire lifecycle—strategy, branding, design, development, and infrastructure.
Sela Holding
Saudi Arabia
Holding Company / Group Business
Enterprise (200+ employees)
1–3 Months
Corporate Website
From StandardTouch’s standpoint, the key challenges were:
1. Enterprise UI/UX & Design System
We designed a clean, authoritative, and unified visual system tailored for a holding company.
2. Information Architecture from Scratch
Instead of templated sections, we created purpose-driven pages:
3. Holding Company vs. Subsidiary Segmentation
A major focus was structural clarity:
4. Content Structuring & Trust Signals
StandardTouch crafted and organized content to reinforce credibility:
5. WordPress CMS, Hosting & Performance
We implemented a scalable WordPress CMS with:
Tailored graphics and typography optimized for dual-language legibility.
Live data visualization and statistics dashboard for stakeholder visibility.
Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).
Users explore both group-level and subsidiary-level pages with ease
Leads reference specific businesses instead of generic questions
Sales and partner teams use the website as a clear reference tool
Consistent feedback highlights professionalism and trustworthiness
