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Masah Construction Company – A Digital Transformation for a Tier-1 Construction Leader

Overview

Masah Construction Company

The transformation of Masah’s digital presence reflects the company’s massive scale and ambition. By combining high-end branding with technical project transparency via Map API integration and a robust communication infrastructure, the platform effectively communicates Masah’s impact and supports its long-term Vision 2030 objectives.

Client:

Masah Construction Company

Location:

Saudi Arabia

Industry:

Construction, Engineering & Infrastructure

Size:

Enterprise 1k-5k Employees

Duration:

3 Months

Type:

Corporate Website

Masah Portfolio by standardtouch-3

01

The Challenge

Masah, a Class 1 contractor operating at national scale, needed a Grade A corporate brand and digital presence that balanced industrial strength with modern innovation aligned to Vision 2030. Their previous identity and website did not reflect enterprise credibility, made it difficult to visualize projects across KSA, and lacked centralized systems for internal communication and documentation—critical for government and PIF-level tenders.
Masah Portfolio by standardtouch
Masah Portfolio by standardtouch-4

Our Solution

  • Enterprise Branding System: Redesigned logo and visual identity with strict governance for consistency across websites, email signatures (600+), machinery, safety gear, and corporate assets.

  • Project-Centric Website UX: Built a portfolio-first corporate site highlighting landmark projects (e.g., Red Sea International Airport, Sahafa Hospital) with clear SOW narratives.

  • Interactive Geospatial Project Locator:

    • Custom Google Maps API integration with coordinate-based data rendering

    • Branded, sector-based markers (Healthcare, Residential, Industrial) with filters

    • Interactive info windows showing images, BUA, and project status

    • Clustering logic for clean UI and mobile performance

  • Masah Internal Portal: Secure, access-restricted portal adopted as the single source of truth for employee documents and templates.

Scalable Infrastructure: Deployed and manage a robust Google Workspace setup for 600+ users with secure hosting, monitoring, and AMC support.

Custom Visual Language

Tailored graphics and typography optimized for dual-language legibility.

API-Powered Intelligence

Live data visualization and statistics dashboard for stakeholder visibility.

Precision UX

Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).

02

Tech Stack

WordPress
React
HTML5
CSS3
JavaScript
jQuery
PHP
MySQL
REST APIs

Services

UI/UX Design
Frontend Development
Backend Development
CMS Integration
API Integration
Hosting
Masah Portfolio by standardtouch-5

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The Impact

Quantifiable Results

Official corporate website for a 5,000+ employee enterprise

Used for government & PIF tenders, supporting high-stakes procurement

600+ branded corporate emails deployed under a unified governance system

Internal portal adopted company-wide as the single source of truth

Improved enterprise credibility for Vision 2030–scale projects and partners

Project Links

Official Website
Project Documentation

Development & Design Team

Web Engineering
  • Husna Naz
  • Nazmeen Siddiqui
  • Abdullah Yaseen
  • Kahkashan
  • Shoaib
Creative Direction
  • Syed Imran
  • Hadiya Noor

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