Electric Buy - Case Study

Before the improvements, the website did not offer an EMI payment option, which caused many customers to abandon high-value purchases because they could not afford to pay the full amount upfront. Several customers had requested installment payment support, indicating strong unmet demand. Additionally, product images and key details were not displaying properly, reducing trust and negatively impacting conversion rates. The absence of geo-location maps made it difficult for users to find nearby physical stores, resulting in fewer store visits and missed offline sales opportunities. Overall, these issues weakened customer experience, brand credibility, and revenue potential.