Electric Buy - Case Study
About
Electric Buy
Client:
Electric Buy
Location:
Kerala, India
Industry:
Retail/E-commerce
Size:
SME (11–50)
Duration:
1–3 months
Type:
E-Commerce Website
01
The Challenge
Before the improvements, the website did not offer an EMI payment option, which caused many customers to abandon high-value purchases because they could not afford to pay the full amount upfront. Several customers had requested installment payment support, indicating strong unmet demand. Additionally, product images and key details were not displaying properly, reducing trust and negatively impacting conversion rates. The absence of geo-location maps made it difficult for users to find nearby physical stores, resulting in fewer store visits and missed offline sales opportunities. Overall, these issues weakened customer experience, brand credibility, and revenue potential.
Our Solution
- EMI Integration with Payment Gateway
Integrated EMI support directly into the checkout flow, allowing customers to split high-value purchases into affordable installments. - Dynamic Product Gallery Optimization
Redesigned and optimized the product image gallery for faster loading, clearer visuals, and improved multi-device responsiveness. - WhatsApp Order Status Automation
Implemented automated real-time order and delivery updates via WhatsApp to improve communication and transparency. - Google Maps API Integration
Added geo-location maps enabling customers to easily locate nearby physical stores and get directions directly from the website. - Request a quote flow Added Streamlined panel cleaning quotes with end-to-end status tracking and real-time WhatsApp alerts for every stage of the process.
- Backend Restructuring & Role-Based Access Control
Refactored backend APIs and implemented structured role-based permissions to improve system stability, security, and operational control.
Custom Visual Language
Tailored graphics and typography optimized for dual-language legibility.
API-Powered Intelligence
Live data visualization and statistics dashboard for stakeholder visibility.
Precision UX
Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).
02
Tech Stack
HTML5
CSS3
JavaScript
Laravel
PHP
MySQL
Services
UI/UX Design
Frontend Development
Backend Development
CMS Integration
E-commerce Setup
Maintenance
The Impact
Quantifiable Results
EMI orders accounted for ~30% of high-ticket sales within the first 2 months
Page load time reduced from ~6s → ~2.5s
Product-related complaints reduced significantly
Store direction clicks increased after map integration
Post-deployment, no major backend errors were reported
Role-based access eliminated unauthorized changes and improved admin workflow efficiency
Development & Design Team
Web Engineering
- Husna Naz
- Nazmeen Siddiqui
- Abdullah Yaseen
- Kahkashan
- Shoaib
Creative Direction
- Syed Imran
- Hadiya Noor
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