Alhomaidhi Group Premium Watches Client Saudi Arabia — CASE STUDY
Overview
Alhomaidhi Group
Al Homaidhi Group was established in 1959 in the Kingdom of Saudi Arabia where the first branch was opened in Riyadh and soon more branches were opened in different cities and then spread throughout the Kingdom. Today, Al Homaidhi Group represents several highly recognized and respected luxury brands with modern and stylish shop designs. The Group is well geared to meet future challenges with a portfolio of 98 POS spread throughout the most recognized shopping centers of Saudi Arabia, over 700 employees, and an unmatched reputation for professional ethics
Client:
Alhomaidhi Group
Location:
Saudi Arabia
Industry:
Retail / E-commerce
Size:
Enterprise (200+ outlets)
Duration:
6+ Months
Type:
E-Commerce Website
01
The Challenge
Alhomaidhi Group had no online business presence and were operating 60+ offline outlets in Saudi Arabia. They needed a solution to sell watches online while synchronizing inventory, orders, and customer data with their existing ERP system. They also required an efficient delivery management system and mobile presence for their customers, while scaling operations digitally.
Our Solution
- Developed a full-featured e-commerce website from scratch with WooCommerce, custom plugins, and ERP integration for automatic inventory and order management.
- Built a delivery agent app for internal use, connected with the website, supporting order acceptance, status updates, WhatsApp/SMS notifications, and Aramex shipment integration.
- Developed native Flutter apps (iOS & Android) connected via WordPress REST API to provide product listings, checkout, account management, and profile features.
- Implemented SEO and digital marketing campaigns to drive traffic and online sales.
Managed hosting, DNS, and maintenance, ensuring a stable and scalable online platform.
Custom Visual Language
Tailored graphics and typography optimized for dual-language legibility.
API-Powered Intelligence
Live data visualization and statistics dashboard for stakeholder visibility.
Precision UX
Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).
02
Tech Stack
WordPress
WooCommerce
HTML5
CSS3
JavaScript
jQuery
PHP
MySQL
REST APIs
Services
UI/UX Design
Frontend Development
Backend Development
CMS Integration
E-commerce Setup
API Integration
The Impact
Quantifiable Results
4,000+
Total Online Customers
1,195,130.28 SAR (avg. 32,300.82 SAR/month)
Gross Sales
1,038,932.24 SAR (avg. 28,079.25 SAR/month)
Net Sales
1,018
Orders Placed
1,136
Items Purchased
Fully automated ERP integration allows 2,000+ watches to be updated daily, with seamless order invoicing and customer account creation.
Development & Design Team
Web Engineering
- Husna Naz
- Nazmeen Siddiqui
- Abdullah Yaseen
- Kahkashan
- Shoaib
Creative Direction
- Syed Imran
- Hadiya Noor
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