E-Shodhan — CASE STUDY
Overview
E-Shodhan
E-Shodhan is a Marathi-language digital news platform focused on delivering news and current affairs related to Maharashtra. The platform primarily serves Marathi-speaking readers across the state while also occasionally publishing English-language content.
What makes E-Shodhan unique is its editorial workflow built around weekly “Issues” such as “February Week 1,” divided into Regular Issues and Special Issues. This structure creates a curated reading experience that differs from traditional news-feed publishing models.
Before partnering with StandardTouch, the platform operated entirely on Blogger, limiting scalability, design flexibility, mobile expansion, and operational efficiency.
Client:
E-Shodhan
Location:
Maharashtra, India
Industry:
Digital Media / News Publishing / Media Platform
Size:
SME (11–50)
Duration:
6+ months
Type:
Web App / Landing Page / Blog
01
The Challenge
E-Shodhan faced multiple operational and technical limitations due to its ageing Blogger infrastructure:
- Blogger restricted scalability, customisation, and structured content management.
- The publication’s unique “Issues” workflow could not be properly supported using standard blogging tools.
- The platform lacked mobile applications, REST API infrastructure, and cross-platform content synchronisation.
- Branding and UI quality did not reflect the credibility expected from a modern regional news platform.
- No modern reader engagement features existed, including push notifications, bookmarking, search, or dark mode support.
- A critical technical blocker emerged when the chosen WordPress Issues plugin provided no REST API access, preventing mobile integration.
Overall, the client required a scalable publishing ecosystem rather than a simple website migration.
Our Solution
- Migrated the platform from Blogger to a fully customised WordPress publishing infrastructure.
- Built a dedicated “Issues” taxonomy system supporting Regular & Special weekly editions.
- Developed a complete iOS & Android mobile application with:
- Real-time article feeds
- Search & filtering
- Dark/light mode
- Bookmarking
- User authentication
- Social sharing
- Engineered a custom REST API solution for the Issues system using bespoke database queries and backend configurations.
- Implemented Firebase-powered push notifications with automated article alerts and admin notification controls.
- Delivered a complete visual rebrand including:
- 30+ logo explorations
- Typography & colour systems
- Redesigned mobile UI aligned with the final brand identity
- Optimised performance using selective caching strategies for high-traffic content endpoints.
- Supported post-launch onboarding for authors, admins, and publishing workflows.
02
Tech Stack
WordPress
Custom Theme
PHP
Firebase Integration
Custom REST API Infrastructure
MySQL
Services
UI/UX Design
Frontend Development
Backend Development
CMS Integration
API Integration
Hosting
Maintenance
Branding
The Impact
Quantifiable Results
Blogger → Fully Custom WordPress Platform
0 Mobile Apps → Live iOS & Android Applications
0 API Infrastructure → Real-Time Custom REST API System
30–33 Logo Concepts Explored → Final Professional Brand Identity
~500 Mobile App Downloads in Early Launch Phase
Real-Time Web ↔ Mobile Content Synchronisation
Improved Reader Experience Through Push Notifications, Search, Bookmarks & Dark Mode
Reduced Operational Friction via Structured Editorial Workflows
Enhanced Platform Scalability for Long-Term Growth
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