WESSAL - CASE STUDY

Overview

WESSAL

Wessal is a leading Saudi real estate company specializing in project development, sales, leasing, and property management. With a track record of delivering exceptional results for clients, developers, and investors, we combine market expertise with innovation to create value in every project we handle.

Client:

Wessel

Location:

Saudi Arabia

Industry:

Construction & Real Estate

Size:

Enterprise (500-1k Employees)

Duration:

3–4 Months

Type:

Bilingual Corporate Website

01 The Challenge

The project required rebuilding the website into a modern corporate platform suitable for the construction and real estate sector. The primary challenges were structural and technical rather than visual:

No unified content architecture for services and projects
Requirement for true bilingual support with correct RTL and LTR behavior
Inconsistent layouts between Arabic and English content
Need for a scalable CMS that could be managed internally
Ensuring responsiveness and performance across all devices

The objective was to deliver a technically sound, maintainable, and industry-appropriate corporate website.

Our Solution

StandardTouch approached the project with a focus on structure, usability, and long-term scalability.

Architecture & Content Structure

Designed a clear page hierarchy for services, projects, and corporate information
Streamlined navigation to reduce complexity and improve access to key sections
Standardized layouts to maintain consistency across the site

Bilingual Implementation

Implemented full English–Arabic support
Configured proper RTL (Arabic) and LTR (English) layouts
Ensured layout integrity, spacing, and alignment across both language versions
Enabled seamless language switching without content duplication issues

Development & Performance

Developed a responsive layout optimized for desktop, tablet, and mobile
Optimized page performance and loading behavior
Built a clean WordPress backend for straightforward content updates

Project & Service Presentation

Structured service pages for clarity and readability
Organized project content to present scope and execution clearly
Applied consistent visual hierarchy to support professional presentation

Custom Visual Language

Tailored graphics and typography optimized for dual-language legibility.

API-Powered Intelligence

Live data visualization and statistics dashboard for stakeholder visibility.

Precision UX

Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).

02 Tech Stack

WordPress

HTML5

CSS3

JavaScript

PHP

MySQL

Services

UI Development

Frontend Development

Backend Development

CMS Integration

Bilingual (EN–AR) Setup

Performance Optimization

Live Preview

The Impact

Quantifiable Results

Delivered a structured, bilingual corporate website aligned with industry standards

Reliable RTL/LTR behavior across all sections

Improved content clarity and navigation flow

Scalable CMS supporting future expansion

Stable, responsive performance across devices

Project Links

Development & Design Team

Web Engineering

Creative Direction

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