Eedina News website Case Study
Overview
eedina
Eedina is a comprehensive Kannada digital news and media platform focused on delivering reliable, people-driven journalism across Karnataka and beyond. The platform covers a wide range of topics including politics, regional news, business, agriculture, entertainment, sports, editorials, and international affairs, making it a one-stop destination for Kannada-speaking audiences.
Client:
eedina
Location:
India
Industry:
News Media
Size:
Mid-Market (51–200)
Duration:
1–3 Months
Type:
News Website
01
The Challenge
Before partnering with StandardTouch, eedina.com was struggling with severe performance and scalability issues. The website had a 25–30 second load time, frequent weekly crashes during peak traffic (especially election periods), and a 50% bounce rate. The platform lacked proper mobile responsiveness, monetization systems, and structured SEO — resulting in limited ad revenue and poor search visibility. With growing traffic demand across Karnataka, the existing infrastructure couldn’t sustain audience expectations or advertiser requirements.
Our Solution
We transformed eedina into a scalable, high-performance digital news platform:
- Upgraded hosting infrastructure and increased server resources
- Implemented Nginx caching, Object Cache, Redis, and Cloudflare CDN
- Optimized database queries and backend architecture
- Image compression & performance optimization
- Complete mobile-first UI/UX redesign across all devices
- Structured SEO implementation (Schema, Meta, Sitemap optimization)
- Subscription-based Paywall System with UPI AutoPay integration
- Premium Membership access (articles, newsletters, books)
- Custom Election Portal (https://elections.eedina.com/) with:
- District-based filtering
- Margin-based result sorting
- Assembly & Parliament result dashboards
- Traffic spike handling on result days
- Advanced ad placement strategy (in-article, sidebar, dynamic placements) with analytics tracking
- Photo Stories & “100 Words News” format
- Real-time notifications for subscribed users
- Donation system via WooCommerce
- Multi-author access for external contributors
- Mobile App published on App Store & Play Store
Custom Visual Language
Tailored graphics and typography optimized for dual-language legibility.
API-Powered Intelligence
Live data visualization and statistics dashboard for stakeholder visibility.
Precision UX
Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).
02
Tech Stack
WordPress
WooCommerce
HTML5
CSS3
Custom Theme
React (Hybrid Components)
PHP
MySQL
REST APIs
Services
UI/UX Design
Frontend Development
Backend Development
CMS Integration
E-commerce Setup
Hosting
The Impact
Quantifiable Results
Page Load Time: 25–30s → 5s
Bounce Rate: 50% → 15%
Daily Visitors: 50K → 1.5–2 Lakh/day
Revenue: +30% increase
Server Stability: Weekly crashes → Stable during peak election traffic
Improved Google rankings across Karnataka for genuine news searches
User engagement increased to 3–5 minutes average session duration
Improved ad impressions & premium subscription conversions
Development & Design Team
Web Engineering
- Husna Naz
- Nazmeen Siddiqui
- Abdullah Yaseen
- Kahkashan
- Shoaib
Creative Direction
- Syed Imran
- Hadiya Noor
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