WESSAL - CASE STUDY
Overview
WESSAL
Client:
Wessel
Location:
Saudi Arabia
Industry:
Construction & Real Estate
Size:
Enterprise (500-1k Employees)
Duration:
3–4 Months
Type:
Bilingual Corporate Website
01
The Challenge
The project required rebuilding the website into a modern corporate platform suitable for the construction and real estate sector. The primary challenges were structural and technical rather than visual:
- No unified content architecture for services and projects
- Requirement for true bilingual support with correct RTL and LTR behavior
- Inconsistent layouts between Arabic and English content
- Need for a scalable CMS that could be managed internally
- Ensuring responsiveness and performance across all devices
The objective was to deliver a technically sound, maintainable, and industry-appropriate corporate website.
Our Solution
StandardTouch approached the project with a focus on structure, usability, and long-term scalability.
Architecture & Content Structure
- Designed a clear page hierarchy for services, projects, and corporate information
- Streamlined navigation to reduce complexity and improve access to key sections
- Standardized layouts to maintain consistency across the site
Bilingual Implementation
- Implemented full English–Arabic support
- Configured proper RTL (Arabic) and LTR (English) layouts
- Ensured layout integrity, spacing, and alignment across both language versions
- Enabled seamless language switching without content duplication issues
Development & Performance
- Developed a responsive layout optimized for desktop, tablet, and mobile
- Optimized page performance and loading behavior
- Built a clean WordPress backend for straightforward content updates
Project & Service Presentation
- Structured service pages for clarity and readability
- Organized project content to present scope and execution clearly
- Applied consistent visual hierarchy to support professional presentation
Custom Visual Language
Tailored graphics and typography optimized for dual-language legibility.
API-Powered Intelligence
Live data visualization and statistics dashboard for stakeholder visibility.
Precision UX
Intuitive navigation paths for diverse user personas (Employers vs Job Seekers).
02
Tech Stack
WordPress
HTML5
CSS3
JavaScript
PHP
MySQL
Services
UI Development
Frontend Development
Backend Development
CMS Integration
Bilingual (EN–AR) Setup
Performance Optimization
The Impact
Quantifiable Results
Delivered a structured, bilingual corporate website aligned with industry standards
Reliable RTL/LTR behavior across all sections
Improved content clarity and navigation flow
Scalable CMS supporting future expansion
Stable, responsive performance across devices
Development & Design Team
Web Engineering
- Husna Naz
- Nazmeen Siddiqui
- Abdullah Yaseen
- Kahkashan
- Shoaib
Creative Direction
- Syed Imran
- Hadiya Noor
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